Marketing Analysis of BQ | SWOT

Showcasing Analysis of BQ | SWOT Presentation A system is created by a thought of the assets of the association corresponding to its condition, the prime object being to include esteem Dobson (2004). As indicated by Stredwick (2008), Strategic investigation is worried about the vital situation of the association. It comprises of the associations esteems, culture, assets and its condition. It handles the accompanying inquiries: what are the key attributes of the association, what changes are going on in nature, and by what means will these influence the association and its exercises. Furthermore, a nitty gritty inward and outer ecological examination including an evaluation of culture empowers the association to settle on a key decision and furthermore help in the key usage. In this way, the report will utilize various apparatuses, for example, SWOT (Strengths, Weaknesses, Opportunities and Threats) examination corresponding to Michael Porter five powers investigation to feature where BQ (UK) is, and the earth it works in, is deliberately and where it could be later on and the idea of rivalry. It takes a gander at inward factors, the qualities and shortcomings of BQ, and outer elements, the chances and dangers confronting the business. Additionally, PESTLE (Political, Economic, Socio-social, Technological, Legal and Environmental) examination is another instrument to be utilized to break down the full scale outside condition. Johnson (1992) Cultural web will likewise be utilized for the evaluation of BQ culture. BQ Profile BQ was the main national DIY retailer and has been in the DIY business for over 30 years. Richard Block and David Quayle (BQ) needed to bring esteem, longer opening times and a more extensive item range to everybody. During the 1980s it purchased the Scottish DIY chain Dodge City and in the end turned out to be a piece of the Kingfisher Group. Today, BQ is the UKs driving DIY and nursery focus retailer and its stores offer roughly 40,000 uplifting home improvement and nursery items for the homemaker, incidental to genuine DIY and exchange experts. Swot Analysis of BQ UK Qualities, Weaknesses, Opportunities Threats (SWOT) investigation is an instrument of natural examining planned for breaking down both the inward (qualities and shortcomings) and outer condition (for example openings and dangers) to see whether the association can take advantage of new lucky breaks given its qualities and face new dangers regardless of its shortcomings. In this manner, a SWOT examination is a balanced investigation which works out in a good way past the interior condition. Qualities Driving brand and great notoriety BQ is the main driving brand in the UK and is double the size of its rival. It has a market size of  £31bn as respect to the size of fix, support and improvement advertise. Being the main situation in the UK advertise, BQ has a significant quality as they are in front of their opponents. Moreover, BQs notoriety is solid and well known which means individuals see it with deference and have faith in it, for instance, BQ is supporting Prince Charles in his Preserve the Rainforest. Expanded piece of the pie BQ has a piece of the pie of 14% where it utilizes 22,602 workers and has 321 stores in the UK (http://www.kingfisher.co.uk/index.asp?pageid=33 got to [19/10/10]. Along these lines, BQ will keep on developing in the home improvement and nursery division. Their expanded piece of the pie is a key to their prosperity as it supports notoriety, benefit and the estimation of the association. Continually making new, separated, Innovative and wide scope of Products BQ offer around 40,000 items in stores. BQ likewise has its solid own-name, for example, BQ vehicle boot defender, BQ Foot siphon, etc. BQ has inventive, very much showed items and they are likewise proceeding with their restoration program which incorporates refreshing item ranges, for example, propelling their first reasonable exchange items and structuring more eco-items. Accordingly, BQs development keeps it a leader in the home improvement and nursery focus as it is routinely re-propelling and structuring new items. Subsequently, having an item separation methodology makes BQ at a superior upper hand. Locales BQ has some great positions and new opening chances. BQ has 321 stores in the UK. They additionally empower more eco stores, for example, their eco leader store is situated in New Malden and flaunts imaginative improvements, for example, 108 underground drill gaps, 100 meters which warmth and cool the store with vitality from the earth. Besides, for the main year 2010/11 half advancement, three huge and 1 medium stores redo (kingfisher system progress, March 2010). Along these lines, this is a quality which shows the general execution of the BQ. Increasing the value of the association Receiving Michael Porter (1985) esteem chain idea through the entirety of its essential and supporting exercises, BQ Delivering Value program of self improvement activities is functioning admirably, which means now it creates fundamentally higher benefits and income from its tasks and a vastly improved profit for capital for its investors [www.kingfisher.com]. Mechanical qualities BQ have grasped mechanical headway in their business. For instance, it has their own site where clients can shop on line in particular, www.diy.com, along these lines encouraging web based business. Moreover, BQ intranet office likewise helps in improving its inner correspondence framework where strategy and methods of the organization can be gotten to all representatives. Besides, on the fourth august 2010, BQ has propelled its first iDIY APPS which makes it simpler for clients to take care of business by having BQ specialists accessible for them at whatever point required. It is new at apple store and allowed to download for I telephone and I cushion clients. Also, a scope of green advances have fused into new stores at BQ. Great client relationship the board In excess of 3,000,000 clients come at BQ (UK) entryways consistently. Along these lines, BQ has a broad client base, which is a significant quality with respect to deals and benefit. Plus, BQ hold their clients by allowing them the chance to make, plan their own item as per their taste. BQ offer various sorts of markdown for customary customers which additionally help in client maintenance, for example, the precious stone card which offer 10 % rebate off to the over 60s each Wednesday off chosen buys or items, Trade Discount Card which likewise offers limits for exchange clients and Corporate Gift Cards which get limits for mass spending. Viable Human Resource Practices BQ has been granted again for the fourth year running the Gallup best working environment grant. Moreover, on the 22nd June 2010, BQ UK likewise scoops the top honor at organization of inside correspondences [www.kingfisher.com]. BQ UK is additionally perceived for its consistent accentuation on worker preparing so as to improve consumer loyalty. For instance, 15 500 workers of BQ UK have finished a Retail Skills Level 2 NVQ or Home Improvement Knowledge Qualification granted by City Guilds. BQ has an accomplished workforce which drives the association with information and aptitude. All in all, we can consequently remark that BQ UK focus on the delicate side of human asset the executives. They put resources into individuals through great correspondences, joining and preparing. A participative administration style BQ has a natural or compliment authoritative structure which mirrors its way of life. Workers are engaged and have opportunity of communicating new thoughts. In this manner, BQ opens the capability of its representatives. At BQ, they have been caught up with establishing the frameworks for future development. For instance, they as of late propelled a Dragons Den-style board to assist them with sifting new imaginative and inventive thoughts from staff which is known as the Innovation Den. This, along these lines, supports a culture of business enterprise and strengthening. Money related assets BQ has improved their money related execution; this can be demonstrated by the key execution pointers, for example, the working edge which has expanded from 2.8% in 08/09 to 4.9% in 09/10. Along these lines, the thorough spotlight on creating improved income from activities, lessening the interest in working capital, while fixing powers over capital use, has yielded a huge decrease in money related net obligation [www.kingfisher.com ] Compelling waste and reusing the board Decreasing waste assistance to improve effectiveness of association, therefore, so far BQ has 48 % less carbon discharged from squander. They have attempted to deal with their creation in a deliberate manner using innovation. They urge clients to return old items and bundling for reusing. Low danger of new passage (one component of Porters five powers investigation) Being the market head, having a market size of  £31bn, focusing on item separation; economies of scale; having cost favorable circumstances; having high capital prerequisites and being a piece of kingfisher, the third biggest home improvement retailer on the planet, BQ, has low danger of new contenders. Bartering intensity of providers: one component of Porters five powers investigation BQ keep up solid relationship with their providers, for example, guaranteeing that their providers give them eco-accommodating items. Hence, the bartering intensity of their providers is low, which makes BQ having an upper hand. Shortcomings According to kingfisher business survey, august 2010, BQ like to like deals has expanded on occasional items, for example, garden items; be that as it may, one shortcoming will be that deals of nursery item will be decreased because of winter climate which will demoralize clients to put resources into their nurseries. BQ site, diy.com, has a helpless internet business appraisals as they were positioned base by and large, with client outputs of half. Also, the site got just two star evaluations for cost and item out of five stars. Moreover, they likewise have conveyance issues; from over bundling and postponements to time allotments which shows how BQ is burning through the two its time and assets and furthermore uncovers their powerlessness to adjust rapidly to change. Oppo

Dietary Food Supplements Essay Research Paper There free essay sample

Dietary Food Supplements Essay, Research Paper There are such a significant number of dietetic supplement addendums out on the showcase today. The vast majority of them do symptoms that cause these stocks to consume on the racks. Others truly work, it only relies upon the person. A portion of these addendums guarantee to be a fat safeguard that you take before you eat which makes you ingest less fat in your natural structure. Others guarantee to do you non hungry which is non solid by any means. You can non last without supplement. You ought to accept of your natural structure as an auto, without fuel it can non travel. In the event that you get one of the numerous fittingness magazines counting: ? Wellness? , ? Shape? or on the other hand? Oxygen? a significant number of the pages contain weightloss addendums. One addendum is? Xenical. ? At the point when you consolidate this pill with a decent repast, it might help you free weight. A decent repast is comprised of seared poulet what's more, veggies, a healthfully adjusted repast. We will compose a custom article test on Dietary Food Supplements Essay Research Paper There or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page This is an efficacious product in the event that you are at least 30 lbs overweight. All things considered, in the event that you are that plump and you start to eat a great repast, so of class you will free the weight without Xenical. You other than have the weightloss addendum that makes a difference you manufacture muscle as you work out. There are pills, shingles, bars, they come in every single distinctive sort. ? ProV60? is a pounding that you blend in with a fluid. It is a high protein, low saccharide supplement addendum. It in a general sense burglarizes your natural structure of the saccharides that you have to work. Another product is? Thyrolean. ? This stock is made to do you free lbs past a certain limit. The set point hypothesis areas that your natural structure is hereditarily made to trouble a specific weight and your natural structure will fight to keep that weight, you can non change this weight. In different words this product is meddling with your hereditary sciences. In the event that you are venturing out to look for one of these dietetic stocks, I would first consult with your doctor. There are such a large number of symptoms thus a significant number of these stocks are non useful for your natural structure. The best way to state I by trail and slip-up, yet you may wreck your framework. A portion of these dietetic stocks contain things that you ought to non be seting into your natural structure, or they contain non a lot of the nourishments that you need. Probably the best thing that you can make to free weight is to apply a few times a hebdomad and eat more advantageous.

Roman And Greek Art Essay Example | Topics and Well Written Essays - 500 words

Roman And Greek Art - Essay Example Despite the fact that, the Roman workmanship acquired a great deal from the Greeks and Egyptians, I favor Roman craftsmanship for precisely this explanation. As it were, Roman craftsmanship joined the best of everything and mixed it with its own thoughts. The facts confirm that the Romans esteemed Greek workmanship; notwithstanding, I lean toward the not so much romanticized but rather more different Roman way to deal with craftsmanship. Furthermore, I appreciate the excellence of Roman design that is joined with its useful use. For instance, I accept the Roman water channels to be wonderful, yet in addition a significant element. Water channels are a prime case of the astonishing Roman designing and building abilities. The Pont du Gard is most likely the best confirmation for how striking the Roman aesthetic time frame was. Which picture or pictures had the most grounded effect on you and why? Despite the fact that I incline toward the Roman masterful period, there were several photos from all periods referenced that strongly affected me. From the Roman time frame, the image of the Pont du Gard, established the most grounded connection with me. As expressed above, I respect the mix of excellence what's more, convenience. In addition, I am attached to the sum, position and different sizes of curves in the Pont du Gare. With respect to the Greek imaginative period, there are two pictures that intrigued me. The principal picture is the picture of the grand Parthenon, because of the equalization and evenness of the structure itself.

Southwest Still Flies High free essay sample

A contextual investigation on Southwest Airlines the board procedure. Submitted To Group †K Roll Name Q: Name at any rate two things that Southwest is doing productively. Name in any event two things that Southwest is doing adequately. In what ways do productivity and adequacy bolster each other at Southwest? In what ways do they repudiate one another? Answer: Efficiency at Southwest Airlines: Efficiency or being productive in business terms implies utilizing an organization’s assets (Human, Finance, Physical and Informational) shrewdly and in a financially savvy way. Proficiency is utilizing administrative abilities to limit misfortunes and decrease consumption while expanding the organization’s benefits. From this point of view Southwest Airlines has demonstrated effectiveness in two or three elements. This are-Point-to-point plan Standard airplanes Carefully picked courses Carrier activity Point-to-point plan: Southwest didn't embrace the center and-talked framework inclining toward a short-pull, highlight point plan. Bearer activity: The transporter works out of littler, more affordable air terminals in many significant markets. We will compose a custom exposition test on Southwest Still Flies High or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Viability in Southwest Airlines:Effectiveness in business terms implies settling on the correct choices and effectively executing them. Southwest Airlines have demonstrated viability in the accompanying parts-Successful minimal effort transporter Use of HR Successful ease bearer: Southwest Airlines is one of the greatest ease transporters on the planet. It utilizes less capital than some other bearers in United States and keeps up their minimal effort thought flawless. Analyst’s gauges that significant bearers would need to diminish costs by 18. 6 billion to coordinate its minimal effort performance.Most other of its rivals can not successfully deal with their transporters to counter against Southwest’s methodologies. In this way, it has effectively accomplished the vast majority of its objectives and is a stride ahead in the opposition. Utilization of HR: Although Southwest is exceptionally unionized; it has never encountered a work strike. That implies Southwest utilize human asset adequately. Fruitful associations are both productive and compelling. The Business of Ethics features the effect organizations can have when they offset proficiency and adequacy with social mindfulness about their job in securing the common environment.Efficient activities which are successful: 1. As referenced, Southwest is a minimal effort bearer. The organization utilizes its assets deliberately. The organization flies just one sort of stream (which is standard), lean towards a short-pull highlight guide timetable and attempts toward chop down their use however much as could reasonably be expected. In this way, the organization coordinates its assets productively and satisfied the associations objectives as a minimal effort bearer. 2. Southwest spotlights extraordinarily on their clients. Consumer loyalty is a top need at Southwest. It keeps up customized administrations and client loyalty.This causes them accomplish more client and increment notoriety and benefits. 3. Southwest’s human asset arranging in spite of being unionized end up being proficient. They haggle each association contract actually, never experienced work strike and only from time to time have clashes. This demonstrates they settled on the correct choices in worker the executives and has effectively actualize them along these lines making the arranging and deciding approaches some portion of the executives powerful. Activities which were incapable: 1. As indicated by the section, Southwest’s stock cost is down and there are just a couple of benefits to be shared only now.So, there may some issue in the association. Predicaments normally demonstrate that the overseeing isn’t extremely successful. 2. It’s been said that Southwest has a straightforward model. Despite the fact that this is an approach to keep the laborers persevering it may negatively affect representatives in some cases. This finishes up the notions of productivity and adequacy in Southwest’s business activities. Q: Based on the data for the situation, depict the administrative aptitudes that Colleeen Barrett and Jim Parker use in their positions at Southwest. Answer: Colleen Barrett:She first joined as a secretary in the association. Later she was selected to human asset administrator and in the long run became president and head working official. She and Jim Parker have made a model showing of conveying the on the transporters custom of achievement. Jim Parker: Jim Parker was the company’s corporate advocate. In 2001 when organizer and CEO Herb Kelleher resigned from his position he accepted the job of CEO and VP of the governing body. He and Colleen Barrett have made a praiseworthy showing of conveying the on the bearers custom of success.The fundamental administrative abilities are-Skill Name Definition Technical aptitudes Understanding the particular sort of work being done in an association. Relational aptitudes The capacity to speak with, comprehend and inspire the two people and gatherings. Theoretical aptitudes The manager’s capacity to think in the theoretical. Symptomatic aptitudes The capacity to picture the most suitable reaction to a circumstance. Relational Abilities both to adequately pass on thoughts and data to other and to successfully get thoughts and data from others. Dynamic skillsThe manager’s capacity to accurately characterize issues and openings and to then choose a fitting game-plan. Time-Management aptitudes The manager’s capacity to organize work, to work productively, and to assign properly. By considering these fundamental aptitudes we discover the abilities that Jim Parker and Colleen Barrett use in their occupations as top directors. Which are-Decision-Making abilities: Jim Parker and Colleen Barrett utilized their dynamic aptitudes by perceiving certain defects in the manner their forerunners took care of specific parts of the business.E. g. their choice to actualize a short-pull, highlight point plan rather than center and-talked framework plan just as working out of a littler more affordable air terminal. The choice that end up being most productive was their choice to restrict their activity to only one kind of Jet which went far to reducing expenses in three significant zones: buying, support, and preparing. Theoretical abilities: Both CEO and COO are appeared to have the psychological ability to comprehend the general work and handle the ideas of crafted by the organization.Colleen Barrett summarize the carrier’s culture by saying â€Å"We aren’t in the ‘airline business’; we are in the ‘Customer administration business’ and we simply happen to fly planes. † Diagnostic aptitudes: Jim, Colleen utilized their excellent demonstrative abilities by flying just one sort of (standard) Jet and decreasing its costs in each zone from buying to support to preparing. This has given them long haul efficient preferences over different transporters. Relational abilities: CEO Jim Parker, COO Colleen Barrett and rest of the Southwest group have demonst rated magnificent correspondence skills.Although Southwest is exceptionally unionized, it has never encountered a work strike. The firm’s the board plunks down by and by to haggle each association contract. Workers have a few advantages, for example, broad preparing, a no-cutbacks strategy and liberal benefit sharing and stock possession. These can portrayed as the administrative abilities which Jim Parker and Colleen Barrett has appeared in their jobs of being top level administrators. Q: Neither Colleen Barrett nor Jim Parker has conventional training in the executives. Clarify then how they can be powerful managers.Would formal instruction help them to be better troughs? Why or why not? Answer: It has been clarified that Southwest CEO Jim Parker and COO Colleen Barrett don’t have any conventional instruction in the executives. Jim Parker was the firm’s legal counselor and Colleen Barrett was the human asset trough. Be that as it may, regardless of not having any conventional instruction in the board the two of them are compelling directors. Initially, Jim Parker and Colleen Barrett have been in the organization for quite a while and know about the methods regulations.They have a clear thought of how to do run the organization from all the encounters they had working there. Experience is a significant factor in the fields of the board. The supervisors ought to have a blueprint of how the organization runs and ought to be overseen. For instance, Colleen Barrett’s information on human asset makes her equipped for dealing with workers capably. Also, the thoughts they have assumed control throughout the years has help the organization to accomplish a great deal of hierarchical objectives. They have demonstrated uncommon fitness in their administrative duties.They have appeared to think in digest and imagine the most proper reaction. It is consistently basic for supervisors to think about the most ideal approach to deal with obligations and Jim Parker and Colleen Barrett have effectively done that. In this way, it could be said they are compelling troughs. Obviously, they despite everything need formal administration instruction. Furthermore, they may really be increasingly capable supervisors on the off chance that they had formal administration training. Broad information on the board gives one the essential administrative abilities to deal with problems productively. It can help comprehend the administrative jobs better and the science and specialty of the executives. In any case, as Southwest’s top level supervisors they have performed phenomenally and have made a praiseworthy showing of carrying on the carrier’s custom of accomplishment. From this we can see that Jim Parker and Colleen Barrett are capable administrators of Southwest even without having formal training in the executives. Despite the fact that having broad information on the board may widen their arranging more, they are more than fit for carrying out their responsibilities as top level chiefs at Southwest without it. Southwest Still Flies High free paper test

Questions - Program Evaluation Method Essay Example | Topics and Well Written Essays - 1250 words

Questions - Program Evaluation Method - Essay Example (Julian, 1997) 1. Destinations, exercises, result proportions of the rationale model perhaps muddled or missing. This is on the grounds that rationale models contain arrangements of every one of the components of a rationale model without indicating which thing on one rundown is identified with which thing on another rundown. This can without much of a stretch lead to disarray in regards to the relationship among components or result in unintentional exclusion of a thing on a rundown of components. 2. To an extreme (or excessively little) data possibly gave on the rationale model. The rationale model ought to incorporate just the essential components identified with program/venture plan and activity. When in doubt, it ought to give the 10,000 foot view of the program/extend and abstain from giving unmistakable subtleties identified with how, for instance, intercessions will happen, or a rundown of the considerable number of organizations that will serve to improve coordinated effort endeavors. 3. Targets perhaps mistook for exercises. The task evaluator must make surethat things recorded as destinations are in actuality goals instead of exercises. Anything identified with program usage or an errand that is being done so as to achieve something is an action as opposed to a target. For instance, recruit 10 staff individuals is a movement that is being done so as to achieve a target, for example, improve reaction time for approaching calls. Despite the fact that it forgets about data, a great model speaks to those parts of an activity that, in the perspective on the partners, are generally significant for seeing how the exertion functions. The engineers will experience a few drafts before creating at a rendition that the partners concur precisely mirrors their story. In the event that the data will turn out to be excessively intricate, it will be conceivable to make a group of related models, or settled models, each catching an alternate degree of detail. One model could portray out the expansive

Discussion Stories and the Communication Model Essay

Conversation Stories and the Communication Model - Essay Example In each of the four situations, various sorts of data are assembled, mutual and spared in various ways. Like data can be shared through email, electronic archives, voice recording and web introductions. It very well may be put away straightforwardly through site pages implies in an advanced structure or it tends to be printed through print out and documented them in records. This record which is gathered in the document will be an incredible resource for the association. For putting away a joint effort experience, you should have information that that has done and put away those sorts of encounters, consciousness of from where the data of the experience will be accessible and from where you can find that data. I have done research in cooperation in which our gathering individuals don't have an opportunity to do inquire about in same time and same spot so we like to do look into in same time, better place. In an equivalent time, better place our gathering individuals have done research and sharing data in an equivalent time and better places effectively through talking, video meeting, video chat, through email, applications/white load up sharing, bunch calendaring and through various assets. Our gathering individuals have received every one of these means for doing that examination effectively. Winkler, Ramona. (2002). Watchwords and Definitions Around Coordinated effort. SAP: The Best Run business Run Sap, Retrieved on fourth January 2012 from

Standardized Test Prep Advice from a Literature tutor for the SAT II

Hello faithful readers! The Writing Wizard is back with more guidance on how to crack the SAT-II Literature Subject Test. In my last post, I took you through a poem by John Crowe Ransom and then helped you deconstruct a literary analysis question based on that poem. Let’s return to the poem and attempt another question. Be warned, however, that we’re not going to get through the whole question in just one post. I’m going to break the question up into two separate installments. Why, you ask? Well, I just love suspense, don’t you? Beyond the thrill of a good cliff-hanger, however, I’m doing this because I want to spend as much time on the question language as I do on the answer language. As you’ll soon see, success on this test involves reading every single word with the heightened attention of close reading. So, let’s begin by refreshing our memories about the poem, â€Å"Blue Girls†: Twirling your blue skirts, travelling the sward Under the towers of your seminary, Go listen to your teachers old and contrary Without believing a word. Tie the white fillets then about your hair And think no more of what will come to pass Than bluebirds that go walking on the grass And chattering on the air. Practice your beauty, blue girls, before it fail; And I will cry with my loud lips and publish Beauty which all our power shall never establish, It is so frail. For I could tell you a story which is true; I know a woman with a terrible tongue, Blear eyes fallen from blue, All her perfections tarnished -- yet it is not long Since she was lovelier than any of you. (1927) Let’s turn to a question a little bit trickier than the question that we looked at in my last post. As before, any good literature tutor will tell you to have your pencils ready to mark up the poem as we do another reading of it, and let’s also be prepared to mark up the question. As an SAT tutor, one of the biggest mistakes that students can make is to start answering a question without fully understanding it. This might seem silly at first, since the questions traditionally use simple language and are never very long. But don’t be misled by their apparent simplicity. While giving the appearance of asking a straightforward question, the prompts are often extremely subtle, and even deliberately obtuse on occasion. The test-makers are interested in evaluating the critical reading skills of the test-takers, and that transfers especially to the questions. To be successful on this test, you must approach the questions with the same level of critical attention that you bring to the literary passages. To see what I mean, let’s turn to a new question, and for the mome nt, let’s avoid looking at the answers: The poem is primarily concerned with†¦ Two crucial remarks to make before we even begin. When you see a question phrased like this, your pencil should underline or circle the word â€Å"primarily† before you do anything else. You should also then mark the words â€Å"concerned with† in a different way. These three words make the question work, and their comprehension is crucial for arriving at the right answer. Let’s consider â€Å"concerned with† first. It is important to remember that â€Å"concerned with† does not mean â€Å"about.† Many students assume that they are synonymous, and that the question is simply asking what the poem means or what the poem is saying or what the poem is supposed to imply. Instead, â€Å"concerned with† implies an attention to theme. To be â€Å"concerned with† something is to bring particular attention to it, to give it time and space in our thoughts and lives—it is a preoccupation. And in literature, this preoccupation plays i tself out in the thematics of the text, that is, in the ideas or notions that the text emphasizes, reflects upon and returns to. It is not the same as what the text is about, although they are almost always related. So when you come across the words â€Å"concerned with,† you should consider making a small annotation next to the question to remind you that you are being asked about theme and not, strictly speaking, about meaning. To return to the word â€Å"primarily,† this is just as crucial as â€Å"concerned with.† We know that â€Å"primarily† is a ranking word, and that we use it to indicate the most important or the most frequent or prominent element in a series. If you go to a restaurant that serves primarily French cuisine, you might think again about ordering the fried rice. If you are applying to a college that is primarily known for its engineering and pre-med programs, you might want to think harder about whether their English classes will be good enough for a major. These examples remind us that â€Å"primarily† doesn’t mean only, just firstly. The word implies other choices, other elements in a series, but directs our attention to the biggest part of the whole. This is capital for the SAT-II Literature test and the SAT-I because you will see this word pop up quite a lot. In the context of the question, the word â€Å"primarily† is telling you, essentiall y, that there are a number of different themes and things going on in the poem, and that your job is to identify the theme that is the most prominent, the most frequently referenced, the one that takes up the most time and space—that is, the main thrust of the text. With the answers still covered, you can bet that more than one of the answer options will make sense. This is why questions of this nature are hard. The test-makers are almost invariably going to give you a few choices that all sound right. And they won’t exactly be wrong in doing this, because indeed, this poem has more than one thing happening in it, and more than one meaning and theme. Your job, however, is to zero in on the most prominent theme. In answering the question, you have to be sure that you are answering not just part of the question, but the whole question. A student in a hurry, or a student not properly trained, or who hasn't done any standardized test preparation for this exam, will read the question and will assume that it is asking â€Å"what is a theme that you see in this poem?† or even â€Å"what is this poem talking about?† This is incorrect. The question, in full, is rather asking you â€Å"what is the predominant theme addressed througho ut this poem?† At this point, you should try to answer the above question for yourself without looking at the answers, just relying on your own reading of the poem. Don’t spend too long on this—it involves jotting a few words down in the test booklet next to the question that can serve, in just a moment, as a helpful tool for further deliberation. OK—we know what the question is asking, and we’ve read the poem at least once, so let’s see which answer possibilities we are given: 2. The poem is primarily concerned with (A) the importance of beauty (B) the lesson to be learned from the past (C) the fleeting nature of youth (D) telling a story for the girls’ benefit (E) the permanence of death Think these over, dear readers, and in a few days, I’ll be back with the explanation and analysis for the right answer. Get crackin’! ;

How to Write a Narrative Essay - Writing a Narrative Essay

How to Write a Narrative Essay - Writing a Narrative EssayIf you have ever wondered how to write a narrative essay, you are in luck because the answer is in this short article. So how do you write a narrative essay?The first step is to make sure you know the purpose of your essay and why you want to present the text. This can be written as a reference if your first paragraph has a brief outline of what you want to say and what you intend to say. It is also very important to keep to the theme of your essay.The second step is to work on your introduction. There are three main areas to work on for this step. They are your introduction, the body and your conclusion.Your introduction is the point where you make your introduction. I have seen many people who would make their introduction in the first paragraph and then state how they started the essay. This is a really bad way to start your introduction. Remember that your essay is written in a book format so you want to create an emotiona l connection with your reader as well as yourself.The second section of your essay is the body. You want to go into detail about the story you want to tell in the body of your essay. If you think about the three major ideas that you want to talk about then you can create a body in the form of your body of your introduction.Your conclusion is where you close your body of your essay. A common mistake to make when writing the conclusion is that you try to make it too long. You do not want your reader to feel like they are reading too much. Instead you want them to feel like you have covered all the points you wanted to.That is how to write a narrative essay. Once you have written these three parts then you can move onto the next step which is using them as a framework to build your whole essay. This way you can make a clear and concise statement about the subject you are writing about and when you have done that you can move on to the next step.

Essay on Informative Speech Alzheimer’s - 1316 Words

Specific Purpose: To inform my audience about Alzheimer’s disease. Central Idea: Alzheimers disease affects millions of Americans each year thus it is important to become familiar with the risk factors, symptoms and treatment options available for those living with the disease. Method of Organization: Topical. Alzheimer’s disease I. One year ago, my grandmother entered a state of rapid decline. A. She would get confused while out for a walk and forget how to get home. B. She would forget that her husband, parents and other family members had been dead for years. C. She would confuse much younger family members as being her parents or a friend she had not seen since grade school. II. My grandmother’s†¦show more content†¦1) Most people suffering from the disease are 65 years of age or older. 2) The risk of developing Alzheimer’s disease doubles about every five years after the age of 65. B. Another strong risk factor for the development of Alzheimer’s disease is family history. 3) Those who have a family member with Alzheimer’s are more likely to develop the disease. 4) The risk factor increases if more than one family member suffers from the disease. 5) There are two types of genes that play a role in whether a person will develop Alzheimerâ₠¬â„¢s disease or not. a) Risk genes increase the likelihood of developing the disease but do not guarantee it will happen. b) Deterministic genes directly cause the disease. Anyone who inherits the genes will develop the disease. (Transition) Now that you know the risk factors that lead to the development of Alzheimer’s disease, let’s look at the symptoms of Alzheimer’s disease. II. Symptoms of Alzheimer’s disease include: loss of memory, loss of cognitive skills and depression. C. Memory loss that disrupts daily life is one of the most common first signs of Alzheimer’s. 6) This is especially true when one begins to forget recently learned information, such as names, and forgetting important events such as birthdays, as well as asking for the same informationShow MoreRelatedGenetics, Brain Structure and Behavior1552 Words   |  7 Pagesreally know any details about. Team E’s power point presentation was on Alzheimer’s disease. Thi s disease was discovered in 1906 by Dr. Alois Alzheimer. He was the person who first saw the disease, and was able to notice the cognitive and behavioral degeneration in patients (Bremer, Ross, Shaw, Towery, 2012). This is a disease that is very damaging not only to the person suffering, but to their love ones around them. Alzheimer’s disease is a brain disorder that progressively damages and destroys brainRead Morememory loss informative789 Words   |  4 Pages Informative Speech Com-150.04 (rough outline #2) I. Introduction: A. Attention Getter- Your memory is a monster; you forget- it doesn’t. It simply files things away. It keeps things for you, or hides things from you and summons them to your recall with a will of its own. You think you have a memory but it has you! (John Irving) B. Purpose – After hearing my speech the audience will be able to define and explain memory loss or dementia in adults. WhyRead MoreThe Facts and Figures of Alzheimers are Presented in the Educational Video, Alzheimers Association2046 Words   |  8 Pages The facts and figures of Alzheimer’s are clearly delineated in an educational video presented by Alzheimer’s Association. The public service announcement states: that 5 million Americans have been diagnosed with the disease, by 2050 the prevalence of this disease could triple, that there are more then 15 million caregivers of people with Alzheimer’s and dementia and that those care givers provided over 17 billion hours of unpaid care (alz.org, 2014) These facts give momentum to the importanceRead MoreHow to Be Healthy Essay823 Words   |  4 PagesJorel Barnett Speech 100 003 Informative Speech Outline Specific Purpose: â€Å"To inform my audience about how to eat healthy.† Central Idea: In this speech, I’ll be explaining why it is important to eat healthy, and give tips on what to do to initiate healthier eating habits. Introduction: Attention Getter: How many of you want to be healthy? Credibility Material: My mom is a dietitian; which is a person who specializes in the study of food and nutrition in relation to health, andRead MoreEssay about Stages of Spinal Cord Injury Research1096 Words   |  5 Pages(THIS WAS AN INFORMATIVE SPEECH I DID FOR MY COM220 CLASS ON THE STAGES OF SPINAL CORD INJURY RESEARCH. IT ACTED AS AN INTRODUCTION TO MY PERSUASIVE SPEECH ON THE BENEFITS OF STEM CELL RESEARCH) There are about a quarter of a million people in the United States living with spinal cord injuries. In addition, between 7,600 and 10,000 new injuries occur each year. Nearly half of these new injuries will occur in young people between the ages of 16 and 30. As a person in this category, I have becomeRead MoreInformative Speech : Speech On Drinking Tea Essay953 Words   |  4 PagesQuyen Brendon Duc Nguyen Professor Nina Kotelyan Coms 151 1 March 2016 Specific Purpose: To inform my audience about tea Informative Speech Outline Introduction Attention getter: Ever heard of healthy water? Geez it already sounds disgusting, but actually it’s quite tasteful. This healthy water that I speak of, is tea. Drinking tea is one of the simplest things that can benefit your health. Thesis: Growing up, I have seen my grandparents and all the other adults in my family drink tea. So I haveRead MoreThe Theory Of Language Acquisition Essay1410 Words   |  6 Pagesobjects. The nativist (or rationalist) approach, on the other hand, asserts that it is innate factors that determine language acquisition. Noam Chomsky, often described as â€Å"the father of modern linguistics†, falls into this camp as he believes that speech is the result of hidden rules of language that are hidden somewhere in the brain (Rahmani and Abdolmanafi 2111). Steven Pinker, a colleague of Chomsky, is a renowned psychologist, cognitive scientist and linguist who discusses his own theories onRead MoreDementia: How and Whom Does It Affect?5576 Words   |  23 Pages and the healthcare system, leaving behind many unanswered questions and confusion for all. Based on research and information reported by experts in many fields, this paper will explore the different aspects surrounding deme ntia, specifically Alzheimer’s Disease, with the goal of helping the average person to better understand this debilitating disorder, become more familiar with how it affects everyone, and lastly, make available to the reader techniques and strategies that could benefit the afflictedRead MoreUnit 47 P33550 Words   |  11 Pagesenvironment. For example on dementia, where the Prime Minister has taken an international lead, devoting a G8 summit to encouraging drug companies to do more to find a cure, setting a diagnosis ambition of two thirds for the NHS and supporting the Alzheimer’s Society in signing up over half a million dementia friends with a target of getting a million dementia friends by next spring (www.gov.uk, October 2014).† In addition, there is also research which has shown that cognitive behavioural therapy (CBT)Read MoreLong Term Conditions3224 Words   |  13 Pagessymptoms include difficulties with concentration, memory, language and the ability to carry out straightforward actions. Many people suffer from hallucinations, sluggishness of movement, rigidity and tremors. Dementia with Lewy bodies is similar to Alzheimer’s. Inherited Parkinson’s is rare and there is no evidence that is can be passed on in families, however it is estimated that 5% of people with Parkinson’s may have a genetic cause. Juvenile is a term used for persons diagnosed under the age of twenty

How Do the Works of Yasumasa Morimura, Julie Rrap and Anne...

Task Structured Essay Examine selected artworks by: Yasumasa Morimura, Julie Rrap and Anne Zahalka. How do the works of Yasumasa Morimura, Julie Rrap and Anne Zahalka challenge conventional ways in which gender has been depicted historically in the visual arts? In your response select at least two different artists and discuss the following: * Through the postmodern frame of reference, explain how artists have appropriated historical artworks. How has the artist incorporated parody and wit into the work? In what way has the artist questioned the values implied in the original artwork? * Explain ways in which the artist has become the subject of the work. What issues does this raise about the, role of the artist, Subject†¦show more content†¦French impressionists such as Gaugin, Manet and Monet are some of the many who were overcome by this bombardment of Asian art. Morimura has introduced wit into this work by substituting rose leaves in the place of fig leaves to hide his genitals. This can be seen as a form of revenge on Ma net for he was a ‘pupil’ of Japanese art. This mystery of sexual identity also leads to a sense of intertextuality that stems from Morimura’s role as an androgynous critic. â€Å"East meets West in my work, but I haven’t made an attempt to merge the two worlds. They exist in opposition† (Morimura 1990). The post-modernist Julie Rrap is a contemporary artist whose focal point rests on the basis of femineity and the way the female identity is represented historically within art. She is a feminist who accuses the ‘male gaze’ of instigating a predatory activity that is accustomed with the norm of society. She relates this norm to existing social structures that are attributed with a patriarchal society, where women were nothing more than sexual objects. All in all this term, the ‘male gaze’ evaluates the predatory voyeurism of society, where the male is the active subject and the female is a passive object of representation. This trait of a submissive female is reversed within Rrap’s exhibition; Persona and Shadow: Puberty 1984. This piece is an appropriation and deconstruction of Edvard Munch’s work; Puberty 1894 which

The Prevalence Of Physical And Sexual Violence Essay

LGBTQ populations, and those perceived as falling under such umbrellas, exist under the constant reality of surveleivence. This tools for this level of surveleivence is ingrained into the larger cultural consciousness via the hegemonic ideas that place women, sexual minorities, people of color, and those disadvantaged socioeconomically in positions of subjugation, while furthering the material conditions in which such people face a state sponsored violence that spreads socially, culturally, and transnationally. In the context of the United States, the lived experience of such maligned communities is in part defined through the reception of violence, interpersonally and impersonally, from the youngest of ages. This is a substantiated fear that continues through one’s lifetime, as punishment for deviant sexual or gendered relations, or the mere assumption of such endeavors, is a life sentence without parole. The prevalence of physical and sexual violence, which inextricably carr ies mental effects, is only worsened by existing under the unshakable identity of other factors, i.e. racial and economic identifiers, along with national identity and narratives of immigration or the necessity for travel due to displacement. Using data from the National Anti Violence Projects’ yearly reports on IPV, Intimate Partner Violence, and generalized Violence from the years 2010 and 2015, I plan on documenting a substantial period of time in which the lived reality of LGBT and HIV affectedShow MoreRelatedRape And Sexual Violence And Assault And Its Survivors Essay1192 Words   |  5 Pagesliterature review with focus on rape and sexual violence/assault and its survivors. Extensive literature search was conducted on relevant concepts that include the definition of rape, sexual violence and assault, consequences of rape and sexual violence/assault, provision of health services. The search looked at developed and developing countries as well as war stricken settings. T herefore, the aim was to understand the burden of rape and sexual violence, its consequences and provision of healthRead MoreAnnotated Bibliography: Sexual Violence Against Women and Children1102 Words   |  4 Pagesï » ¿Sexual Violence: Rape Demonstrations (1) Walthen, CN, Harriet, MA, and Macmillan, L (2003) Interventions for Violence Against Women: Scientific Review. JAMA. 5 Feb 2003. Vol. 289, No.5. Retrieved from: http://jama.jamanetwork.com/article.aspx?articleid=195898 The work of Walthen, Harriet, and Macmillan (2003) examines intimate partner violence and how it is prevalent and associated with significant impairment however, the report states that it is not clear which interventions if any serve to reduceRead MoreDomestic Violence Effects On The United States Of America Essay1321 Words   |  6 Pages Domestic violence effects every nationality from the poor to the young spreading through generations of every culture. Domestic abuse is a growing problem that affects millions of people in all types of relationships. The emotions that accompanies through domestic violence causes pain through physical assaults and long lasting psychological trauma. The long extensive abuse leads to death. There are several areas of domestic violence. In this comparison study I will identify and describe fourRead MoreDomestic Violence At Affordable Price Please Use Custom Research Paper1276 Words   |  6 PagesDomestic Violence Research Paper This sample domestic violence research paper is published for educational and informational purposes only. Free research papers, are not written by our writers, they are contributed by users, so we are not responsible for the content of this free sample paper. If you want to buy a high quality research paper on domestic violence at affordable price please use custom research paper writing services. This sample research paper on domestic violence features: 7200+Read MoreThe Women s Rights Movement Essay1561 Words   |  7 Pageselimination of violence against women under the United Nations Crime Prevention and Justice Program. As it pertains to Canada, Lakeman (2006) affords that The Vancouver Rape Relief Center shelters over 100 rape domestic abuse victims each year. However, in spite of the great, motivating, and inspiring strides that have over the years been made towards the realization of gender parity and women’s empowerment (Human Rights Watch, 2006), a large number of women around the world are trafficked into sexual slaveryRead MoreViolence Has Long Been A Way Of Life871 Words   |  4 PagesViolence has long been a way of life in the United States. Violence is how the West was won, some would say. Some believe there can be no peace without violence. When intimate partners are the ones being violent to an already concord and settled land the state of the nation suffers economic back lash from social planning prevention to the strain on the health care system and holds the victims to a lower standers with social stigma of helplessness. Intimate partner violence (IPV) is threatened orRead MoreHistorical Trends in Queensland Domestic Violence Reporting1707 Words   |  7 PagesHistorical Trends in Queensland Domestic Violence Reporting Historical Trends in Queensland Domestic Violence Reporting Introduction A recent news article cited statistics that suggest domestic violence is increasing dramatically from year to year in West Australia (Pownall, 2012). In 2011, the police in West Australia responded to 39,297 domestic violence calls. This represents a 12.2% increase from the previous year and a 27.0% increase from 2009. Some of the factors blamed for this year toRead MoreDomestic Violence And Its Effects On Victims And Varies1700 Words   |  7 PagesDefinition, strengths and limitations, and occurrence Domestic violence as a form of trauma can have an impact on victims and varies in the form in which it occurs. Domestic violence can occur directly to an individual or family or indirectly as exposure to domestic violence. The Department of Justice defines domestic violence as â€Å"a pattern of abusive behavior in a relationship that is used by one partner to gain or maintain power and control over another intimate partner†. According to CrossRead MoreChild Abuse And Its Effects On Children895 Words   |  4 PagesThere are several types of abuse, which include: physical, emotional, and sexual abuse. When it comes to impact abuse can have on children, it was stated that, â€Å"abused children suffer from anxiety and depression more frequently than other children and often show a very low level of self-esteem (Rus Galabeaza, 2013). Physical abuse is considered to occur, â€Å"when a child undergoes or presents with a serious risk of being subjected to physical violence or when he or she is faced with unreasonable disciplinalRead MoreEssay on Domestic Violence is Primary Abuse of Women 580 Words   |  3 Pages The primary types of violence that women experience are those that are perpetrated by a husband or an intimate male partner (Levitt, Swanger, Butler, 2008, p. 435; WHO, 2010). Intimate partner violence (IPV) includes physical and emotional abuse, forced intercourse or sexually degrading acts, and various controlling behaviors, such as isolation from family and friends and restriction from economic independence. These different types of abuse, in most cases, coincide over extended periods of

Personality, Lifestyle and Self-Concept Assignment

Essays on Personality, Lifestyle and Self-Concept Assignment The paper "Personality, Lifestyle, and Self-Concept" is a wonderful example of an assignment on social science. Personality is a composite concept of an individual’s psychological character, traits, habits, attitudes, motives, beliefs, and outlook that define the character of an individual. The personality of an individual dictates consumer behavior in defining interests and satisfaction. The personality of one individual is different from others, and this explains why consumer behavior is different and dynamic among different consumers. Personality drives towards how we think and evaluate ourselves. This defines the self-concept of an individual. The consumer's perception and thoughts on a product determine if or not to consume. Personality and self-concept are the main determinants of consumer behavior. Modern changes in trends and lifestyle dictate the level of self-concept and personality. Socialization and the need to fit in modern society are the key causes of the rising dynamics in modern consumer behavior. An individual’s personality and sense of self determine the interests and values of consumption. This is due to the assessment of the status with respect to the human and social dimensions and in the social roles that one enacts (Milne, Labrecque Romer 2009).Modern consumption is an aggregate of social interaction act and bonding. Social groups play a critical role in determining modern consumer behavior. This includes the primary groups into which one socializes with. Such groups as guidelines towards social norms of consumption and are considered essential. Reference groups are also said to influence consumer behavior. Such groups are used as points of reference by consumers in determining the accepted standards of behavior. Consumers develop stronger self-brand connections when there is a strong comparative association between a reference group, the product, and the self-concept. Personality and self-concept have been classified as u nique concepts that describe modern consumption. The concepts are shaped to social environments, motivations, resources, innate personal traits by the modern consumer. Modern consumers possess distinct, self-concepts and images of who they are, their social roles and status, and the positions they occupy in the society. This explains the diversities in the modern patterns of consumer behavior. The element of personality and self-concept is not constant (Jacoby, Johar Morrin 2011).The assumption in consumer trends and behavior is that everyone has the capability to choose what to purchase. The decision on what to purchase is sometimes limited to the income levels and the cultural beliefs that contribute to personality. Consumers are known to adjust their trends based on their individual needs and other interpersonal factors. According to psychologists, individuals develop their consumption concepts on the basis of observation and comparisons to their own self-concept.

Effects Of Big Data Traditional Marketing -Myassignmenthelp.Com

Question: Discuss About The Effects Of Big Data Traditional Marketing? Answer: Introduction The strategies that are adopted by the business play an important role in determining the success of the company in the competitive market. Verbeke (2013) stated that the strategies adopted in business helps in positioning themselves in the competitive environment and carry on its operations in a better way. The preferences of the customers keep on changing, which has to be realized by the companies so that it can help in meeting them. This case study is based on Netflix and Blockbuster with respect to the innovation and development that they had in technology for its success in the market. Brief history of Blockbuster Blockbuster Inc. was the leader with respect to the resting of the video disks. It had around 27 percent of the market share in the United States. The company manages more than 6,000 stores and tends to around 90 million customers on an annual basis. The company is spread throughout the US and in other nations as well. It was established around the mid-1980s and served as an alternative option for the local operations that were going on regarding the selection of video rentals but it expanded rapidly, which led to the business of music retailing as well (Xu, Franwick and Ramirez 2016). The year 1994 saw the company become a wholly owned subsidiary of Viacom Inc., as it provided the necessary financial resources for bidding with Paramount Communications. Viacom had total control over the company till 1999 and retained about 18 percent of the shares of the company (Blockbuster.com 2018). The company became a major hit during the 1980s, as it had a strong base of customers. The company was initially named as Cook Data Services Inc. in the year 1982 and Cook had the knowledge that the idea of renting video was hugely fragmented. The company had around 8,000 tapes, which also covered more than 6,500 titles and was no match for its competitors with respect to the inventory. Brief history of Netflix Netflix is an American company that was founded by Reed Hastings and Marc Randolph in the year 1997. The company specializes in providing videos that are demanded and online streaming of media as well. The year 2013 saw the company expanding in to films and television production as well along with the online distribution of the media (CNN 2018). The headquarters of the company is located in California. The founders of the company mainly focused on DVD rental by mail and later started the Blu-ray renting services as well. The company presently is operating in more than 190 countries. The company paved its way in to the content-production industry by providing its first series known as House of Cards, which became an instant hit. As per the report of 2017, the company has around 110 million subscribers on a global basis where the US accounts for more than 52 million customers (Netflix.com 2018). Changing technology Netflix has a better leadership strategy and the executives of the company understood that the change in the technology with respect to the delivery patterns of movie rentals would result in the success of the company. The management of the company decided tht the strategy of streaming the video over the internet along with a better experience of the customer service would result in gaining a competitive advantage over Blockbuster. The company developed a virtual organization, which helped them in delivering the services at a cheaper cost and in an efficient manner. This helped the company in being ahead in the technological race, which led to the change in the face of the industry (Halal 2015). The people of the United States had very less amount of broadband users in the year 2000 and the company was of the vision that the video cassettes that were being rented would soon be replaced with the streaming of the videos over the internet. The company instantly started working on a box that would require approximately 16 hours in downloading the favorite videos by the customers. Blockbuster on the other hand realized the change in the technology that was going to happen and instead of adopting some better techniques; they expanded their stores and diversified their business into toys, books and other products (Walker et al. 2017). Another important change in the strategy by Netflix with respect to technology was that they avoided the burden of establishing cost for the retail outlets and majorly focused on operating over the internet. The company only had a few offices and warehouses, which led to the creation of virtual organization that means there were no retail outlets for the company. The company did not have any authorized vacations or a fixed number of working hours, which led to the fact that the employees got the choice of getting the job done in any way they want (Chopra et al. 2017). Retail outlets versus operating online Blockbuster was expanding its business by opening up more number of retail outlets that required huge establishment costs. The company was diversifying its business in to books and toys so that more profits can be generated. The primary business of the company that was renting video cassettes got sidelined due to the other activities in which the company was investing. The company did not understand the changing technology that would lead to the change in the customer base (Cavusgil et al. 2014). The company did not have the option of monthly subscription and imposed late fee upon the customers as well, which was hated by them. The company failed to utilize the advantages of the internet and used the old-fashioned model within the business operation. This made it impossible for the company to survive the competitive market, as most of the customers were trying to shift to the internet for streaming of movies and videos (Hill and Hill 2012). Netflix on the other hand operated entirely through the online process. The company did not invest in opening up of retail outlets, as they utilized the internet in a better way. The company is providing the customers with the choice of monthly subscriptions along with no late fee. The main focus of the company was to provide better experience to the customers through their services so that it would provide the products to the customers in an efficient manner (Wakefield, Bayly and Scollo 2014). The company also developed the best software so that it can help in inviting the customers in viewing the movies through the online portals. The website that was being offered by Netflix was clean and had clarity in its operations, which catered to the responses of the customers according to their individual preferences. The company also offered a prize of $1 million to the person who can help in improving the system of rating for the organization (Varley 2014). Pricing strategies Netflix was successful in taking over Blockbuster due to the innovative strategies with respect to pricing that it implemented within the organization. Blockbuster used to charge $5 from the customers for returning the cassettes late, which accounted for a major share of their profit. This was ignored by Netflix, as the company developed the strategy of monthly subscription that was provided to the customers. It also provided the customers with unlimited access of the rentals with no late fee being levied on them. Thus, it can be stated that the pricing strategy that was adopted by the company provided convenient and easier services to the customers apart from renting of movies. Thus, the customers were provided easy opportunities in renting the movies through the online portal, as the company was able to produce the best software within the industry (Nagle, Hogan and Zale 2016). Netflix provided its customers unlimited streaming of online video and the amount was kept only at $7.99 where as Blockbuster charged $9.99 from the customers for the purpose of streaming of videos. At an amount of $7.99, Netflix provided the customers unlimited access to the movies and the television shows along with the option of becoming a member of their services. Moreover, the company also provides a subscription of $15.98 on a monthly basis so that they can have access to unlimited video rentals. The company also provides the customers Blu-ray discs with an additional cost of $2 on a monthly basis. However, it was seen that Blockbuster charged the customers $2.99-$3.99 for the rentals, $9.99 for renting one disc and $14.99 for renting two discs. Thus, the price that is being offered by Netflix is feasible for the customers and is more preferable within the industry (Xu, Frankwick and Ramirez 2016). The price has been increased by Netflix for the services that are being given by them, which has also led to the improvement of the quality as well. The company had entered the consumer market with an innovative product and the pricing strategy adopted by them was also innovative in nature. The company introduced a flat rate of subscription fee against the penalty pricing strategy that was adopted by Blockbuster, which was a fault in then pricing strategy. The CEO of Netflix went on to state that the company incurred losses on a short-term manner for cancelling the subscriptions but was helpful in the long run, as the customers did not like the option of DVD-by-mail (Adhikari et al. 2012). Netflixs Innovation In the beginning, the company used to take the help of postal services so that the DVDs can be distributed in the market and help in the growth of the organization. Nevertheless, the company realized that this strategy that is the system of renting the video cassettes would go out of the market within the upcoming years. The success of the company was due to the better techniques of leadership coupled with the technological knowledge that was present within the company. The company also provided its customers with television boxes that needed approximately 16 hours of downloading time for the movies or the videos that were being demanded by the customers. Blockbuster had the knowledge that the renting of video cassettes would become outdated but they did not take any effort in developing their business strategy in a better way (Gomez-Uribe and Hunt 2016). Netflix understood that they can provide better quality by compressing the video, which was being used by YouTube as well. The com pany decided to change its strategy and use the idea of online video streaming instead of the business of renting DVD to the customers. The company tried to increase its acceptance in the market by providing new services to the target customers, which was an easier way of influencing and attracting the customers towards the company (Villaroel, Taylor and Rucci 2013). The other innovation for the company that helped in surpassing Blockbuster was avoiding the extra costs of opening the retail outlets. Blockbuster on the other hand carried its operations in the retail outlets, as the customers were not allowed to use the services as per their preferences. Moreover, the opening up of the retail outlets was a major factor that caused bankruptcy for the company. Netflix on the contrary carried its operations through the services that were available online. The company did not invest heavily in offices and warehouses and tried to serve its customers by creating a virtual organization. This helped the customers in using the services in their convenient manner (Euchner and Ganguly 2014). Netflix stumbles: The demise of Qwikster The company was successful in establishing itself in the entertainment industry and declared that they would be operating the DVD-by-mail and the online video streaming in a separate manner. Thus, Qwikster was formed, which looked only after the DVD-by-mail for the company. Qwikster did not have a better impact on the entertainment industry due to a number of reasons. They wanted to survive in the competitive market by introducing video games for the customers, which was a strategy adopted by the CEO of Qwikster. Thus the introduction of the video games by the company resulted in the failure of the organization. This was due to the fact that the consumers did not get the benefit of getting the DVDs and the video games respectively when subscribing to Qwikster. Moreover, the consumers did not like the idea of paying separating for the video games, which decreased the popularity of the website (Bailey 2016). Apart from this, another primary reason for its failure was that Qwikster and Netflix had separate websites where the customers had to pay separately to enjoy the services. The CEO of Netflix had stated that it will help in grabbing equal attention of the customers towards both the companies that is Netflix and Qwikster. Thus, it will help in improving the quality of services for both the companies. However, the plan did not work in a proper manner and the customers found that the separate websites were difficult and complex to manage. This led the customers in two separate accounts for the websites, which led to the fall of Qwikster (Bowers, Hall and Srinivasan 2017). Moreover, Qwikster enforced the users of Netflix in subscribing to the separate accounts for DVD and online streaming of videos. This led to the formation of separate bills for the customers in spite of the fact that it was owned by the parent company. The customers were paying the prices in a double manner, which they found to be unjustified (Ryan 2013). Another reason was that the name of the company was very easy to misspell. Moreover, the new customers could not recognize the fact that both the companies were under the same parent company, which led them to the selection of different mailing services. Thus, Netflix lost many customers due to Qwikster, which resulted in the failure of the company. Qwikster also did not provide the services, which were user-friendly and Netflix had a bigger collection that were preferred by the customers over Qwikster. Netflix rebuilds: Rise of original content Once Qwikster failed in the market, Netflix introduced the idea of using original content so that it can rebuild the company and recover the losses that it suffered from the failure of Qwikster. The company conducted a survey, which showed that streaming original content was gaining better momentum and popularity that the streaming of online videos. They saw that the customers were willing to pay the subscription amount that was being charged by them. The above figure shows that the demand of the original content has seen an upward trend in the recent years, which was gaining great popularity among the streaming enthusiasts. Moreover, most of the subscribers were paying the subscription amount so that the company can issue original content to the. At the end of 2018, the company is aiming to have a library, which will contain at least 50 percent original content with an investment of $8 billion approximately. The company announced that they would be releasing around 30 animated series and 80 original films as well. The figure shows that most of the customers prefer the original content that was provided by Netflix over Amazon. After the successful entry with original content in 2013, the company gained a competitive advantage over the rivals that were present in the market. an example of this would be that the company made original series like House of Cards and Orange is the New Black, which made it easy for the company to gain more subscriptions from the customers. Thus, the introduction of original content by the company helped them in rebuilding the company and be sustainable in the market. Future of Netflix The online streaming of videos is the future of television, which highlights the future of the company to be bright. There are immense opportunities for the company in improving its range for streaming of videos and content. The company also puts more emphasis in the production of original content, which is being demanded by the customers to a great extent. The CEO of the company has went on to state that the use of linear television will be replaced by internet television in the near future, which will provide a competitive advantage to the company. Moreover, the use of subscription services by the company will help them in increasing their revenues as well. Additionally, the introduction of the original content by the company recently has helped them in increasing their revenues as well (Zeng et al. 2013). On the other hand, it can be seen that Netflix has potential threats with respect to the lack in luxurious style that can be provided to the internet users. For , the customers who are kids have to pay a subscription amount as well to enjoy the services that are being offered by the company. This leads to the fact that the business of subscription for the company will not be growing with the population and the company may have to increase the prices of their services, which will help in providing the services to the customers. Thus, the lack of new customers will result in lack of subscription for the company where the new channels may gain an advantage (Tryon 2013). Conclusion Therefore it can be concluded that Netflix had overtaken Blockbuster by the end of 1990s due to the use of the technological advancements that was lacking in the latter company. The company was of the knowledge that television would be declining and the surge in online streaming would increasing in a rapid manner among the customers. This led to the buildup of virtual organization for the company so that they could cater to the preferences of the customers by providing them with better services. The company had incorporated the latest tools that are available in the technology, which led them to organize the databases in a better way that was not capitalized by Blockbuster in a proper manner. The company also failed miserable by introducing Qwikster, which was not well received by the customers in the market, as they found it confusing in maintaining two separate accounts. This led the company in rebuilding themselves by introducing original content under their banner, which was wide ly accepted by the users. Reference List Abraham, S., 2013. Will business model innovation replace strategic analysis?. Strategy Leadership, 41(2), pp.31-38. Adhikari, V.K., Guo, Y., Hao, F., Varvello, M., Hilt, V., Steiner, M. and Zhang, Z.L., 2012, March. Unreeling netflix: Understanding and improving multi-cdn movie delivery. In INFOCOM, 2012 Proceedings IEEE (pp. 1620-1628). IEEE. Bailey, M., 2016. 12 Will Big Data Diminish the Role of Humans in Decision Making?. Big Data Is Not a Monolith, p.163. Blockbuster.com. (2018). Blockbuster Video Stores On Demand Movies. [online] Available at: https://www.blockbuster.com/ [Accessed 14 Jan. 2017]. Bowers, M.R., Hall, J.R. and Srinivasan, M.M., 2017. Organizational culture and leadership style: The missing combination for selecting the right leader for effective crisis management. Business Horizons, 60(4), pp.551-563. Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014. International business. Pearson Australia. Chopra, S., Chopra, S., Veeraiyan, M. and Veeraiyan, M., 2017. Movie Rental Business: Blockbuster, Netflix, and Redbox. Kellogg School of Management Cases, pp.1-21. CNN. (2018). A brief history of Netflix. [online] Available at: https://edition.cnn.com/2014/07/21/showbiz/gallery/netflix-history/index.html [Accessed 14 Jan. 2017]. Cook, C.I., 2014. Netflix: A stepping stone in the evolution of television. Euchner, J. and Ganguly, A., 2014. Business model innovation in practice. Research-Technology Management, 57(6), pp.33-39. Gomez-Uribe, C.A. and Hunt, N., 2016. The netflix recommender system: Algorithms, business value, and innovation. ACM Transactions on Management Information Systems (TMIS), 6(4), p.13. Halal, W.E., 2015. Business strategy for the technology revolution: competing at the edge of creative destruction. Journal of the Knowledge Economy, 6(1), pp.31-47. Hill, A. and Hill, T., 2012. Operations management. Palgrave Macmillan. Kang, J., Tang, L. and Fiore, A.M., 2014. Enhancing consumerbrand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation. International Journal of Hospitality Management, 36, pp.145-155. Michalis, M., 2014. Infrastructure as a content issue and the convergence between television and broadband Internet: Insights from the British market. International Journal of Digital Television, 5(1), pp.75-90. Nagle, T.T., Hogan, J. and Zale, J., 2016. The Strategy and Tactics of Pricing: New International Edition. Routledge. Netflix.com. (2018). Netflix United Kingdom - Watch TV Programmes Online, Watch Films Online. [online] Available at: https://www.netflix.com/in/ [Accessed 14 Jan. 2017]. Ryan, L., 2013. Leading change through creative destruction: how Netflixs self-destruction strategy created its own market. International Journal of Business Innovation and Research, 7(4), pp.429-445. Tryon, C., 2013. On-demand culture: Digital delivery and the future of movies. Rutgers University Press. Varley, R., 2014. Retail product management: buying and merchandising. Routledge. Verbeke, A., 2013. International business strategy. Cambridge University Press. Villarroel, J.A., Taylor, J.E. and Tucci, C.L., 2013. Innovation and learning performance implications of free revealing and knowledge brokering in competing communities: insights from the Netflix Prize challenge. Computational and Mathematical Organization Theory, 19(1), pp.42-77. Wakefield, M., Bayly, M. and Scollo, M., 2014. Product retrieval time in small tobacco retail outlets before and after the Australian plain packaging policy: real-world study. Tobacco control, 23(1), pp.70-76. Walker, R., Walker, R., Jeffery, M., Jeffery, M., So, L., So, L., Sriram, S., Sriram, S., Nathanson, J., Nathanson, J. and Ferreira, J., 2017. Netflix Leading with Data: The Emergence of Data-Driven Video. Kellogg School of Management Cases, pp.1-19. Xu, Z., Frankwick, G.L. and Ramirez, E., 2016. Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective. Journal of Business Research, 69(5), pp.1562-1566. Zeng, A., Gualdi, S., Medo, M. and Zhang, Y.C., 2013. Trend prediction in temporal bipartite networks: the case of movielens, netflix, and digg. Advances in Complex Systems, 16(04n05), p.1350024.

Discipline Investigation free essay sample

The title, â€Å"Graphic design† is just as complex as it is ubiquitous to all those in arts department. With such variety of use, it can be meet the needs required both personal and public, embraces concerns both economic and ergonomic, and is informed by many disciplines, touching base into English, science, and mathematics. Graphic design surrounds us, â€Å"touching everything that we do, everything we see, everything we buy:† from the billboards to the Bibles, on paperback books and on websites, on the labels of food and on this particular discipline essay. (Helfand) With such a broad title, in order to succeed; the high demand in clear mindset of a particular talented individual must be skilled to execute that design. After all, Graphic design is an universal art, both ancient yet new, made to visualize ideas into reality. Studies show that the increase demand for designers will impact students’ choices to their decision making of job opportunities. We will write a custom essay sample on Discipline Investigation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Only with an art degree, can students decide to work for a company or run a business by themselves. Graphic design is a sub branch with its sister major, such as industrial design and animation and illustration. Different major offer their unique standpoint, as for graphic design, it is the major more suited to my personality. This major is definitely fit towards me because of many different types of reasons. The most important thing is that I love the fact that working for myself is an option. From there are the second reason is that I enjoy creating something that can withstand time. And finally, I would hope that what I am doing for the rest of my life can provide a great living while heightening my learning experience at the same time. Graphic design is very well suited for me as it can also prepare me in the other sub major including, different parts of industrial designs to completely starting from scratch building an animation. To fully understand my major studies, I have got the opportunity to interview with Mai Kim for an interview. Her qualification allows me to gain more details and experience on the job available for graphic design major field.

New Product Launch Marketing Plan free essay sample

New Product Launch Marketing Plan, Part I New Product Launch Marketing Plan, Part I International: Fiat Market Needs and Market Growth â€Å"Vehicle shipments in NAFTA totaled 2,238,000 units for FY 2013, representing a 6% increase over FY 2012. In the U. S. , vehicle shipments were 1,876,000 (up 7% from FY 2012), in Canada 269,000 (up 5%) and 93,000 for Mexico and other. † (Fiat 2013 Full Year Q4 Results, 2014) â€Å"Fiat forecast that group trading profit this year will rise to between 3. 6 billion euros and 4 billion euros from 3. 39 billion euros in 2013. The forecast is lower than a range of 4. 7 billion to 5. 2 billion euros given in October 2012 and below analysts’ forecast of 4. 15 billion euros† (Automotive News Europe Home, 2014). Fiat vehicles mainly sold to Europe and Latin America. For Italians, the Brazilian market is almost as important as the European market. These two regions market is not very good due to economic crisis. But Chrysler mainly occupies stronger advantage in North America. In third quarter of 2013, its earnings in the North American market increased by more than 20%. We will write a custom essay sample on New Product Launch Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In addition, both the Chrysler and Fiat so far have occupied important shares in Chinese market. Therefore, the Chinese market will be the key to Fiat profitable. According to the Wall Street Journal, the amount of global automotive will have a 4% growth in 2014, while the American and European markets also have 3% growth in 2014 (2014). This means that the slow recovery of the global economy will drive the automotive consumer over global. With oil prices rising, more people are favoring economical vehicles, such as electric hybrid. Ford expects electric hybrid cars will occupy 20-30% of the car market next decade, therefore, Ford, Toyota, Nissan and other major car companies have launched their own electric hybrid car. SWOT Analysis Strengths. Fiat has a long international history and presence. Fiat boasts an environmental consciousness that is ahead of its competitors such as CO2 emissions and the use of renewable energy in the manufacturing process (Fiat. com, 2014). Weaknesses. A weakness may be the number of recalls on Fiat 500 in previous years resulting in a lack of trust in the brand. The global recession and decreased buying power of consumers may create a resistance to purchasing new automobiles. Opportunities. The Fiat name has been associated with Chrysler Group and it’s over-taking of the remaining equity in the US-based company (Fiat. com, 2014). Sochi 2014 has also been seen as a global marketing venue. Threats. Threats include the recovering auto industry in the United States with other international options for small, subcompact cars (that also focus on fuel efficiency). Potential Competition Luxury brands have entered the subcompact car market in Europe. Fiat’s price isn’t a match for the people who are willing to pay a little more for the name of a BMW or Audi (Automotive News Europe, 2013). Product Offering and Product Definition Fiat’s Panda Classic is available in 36 countries on four continents (Fiat. com). The Panda is a five door vehicle with climate control, extra storage and fuel economy. Multiple safety features are also included such as airbags, controlled crumple zones, and anti-whiplash head rests (Fiat. com). Product Identification Fiat Panda. Justification Fiat’s Panda is one of the few models available in numerous countries, making a broader presence in the global market. The Panda is a smaller automobile, small enough to navigate tight cities streets yet roomy enough to transport families, friends and luggage. Domestic Market Needs and Market Growth Fait 500 is a small European designed 2-door car. Though the manufacturer has seen an increase in sales and overall profit, the brand has struggled in US markets. This is due to a disconnect between the brand and the American car market. The organization attempted to win over the American consumer with targeted commercial campaigns featuring Charlie Sheen, which were successful. The Fiat brand does have a market for â€Å"inexpensive, fun to drive small cars, with room for four adults† however, the core issue of the brand lies with space; â€Å"there isnt enough passenger or cargo volume in the standard 500 for it to have mass appeal here† (2013). In order to appease this market the organization is launching the Fait 500L in the summer of 2014. The newer model has 40% more space than the previous model. SWOT Analysis Strengths. This Italian company was founded in 1899 (Fiat Nation, 2014). Fiat brand cars, specifically the Fiat 500, have been sold in over 100 countries (Fiat Nation, 2014). The conservative design equates to modest fuel economy (KBB. com Editors, 2012). Weaknesses. This small car has limited seating and cargo capacity. Persons who live outside of the city or have larger families may not find this car useful. If the body design doesn’t satisfy the customer, other competitors such as Honda Fit or Ford Fiesta offer more room and styles (KBB. com Editors, 2012). Opportunities. With the growing trend of fuel-efficient sub-compact vehicles, Fiat may have arrived to the domestic market just in time. Threats. Numerous other sub-compact cars are also on the market and may provide significant savings or advantages based on what the consumer favors. In addition, a recent crash test study by the Insurance Institute for Highway Safety listed Fiat as one of the makes that did not fare well in crash tests (Hirsch, 2014). Potential Competition The domestic market is ripe with potential competitors. According to Fiat’s website, the primary competitors include the Kia Soul, Nissan Cube, Scion xB, Honda Fit, Mini Cooper, and Ford Fiesta. Product Offering and Product Definition The 2014 Fiat 500L has a starting price of $19,100; with four well-equipped models adding two more doors plus best-in-class interior volume. With 120. 1 cubic feet it provides for comfortable accommodations for five passengers. It is designed on the new, small but wide, vehicle architecture adding 27 inches more in length, plus six inches more in height and width, all to deliver an EPA Large Car size interior with comfort, added versatility and 42 percent more space. (2) Product Identification Fiat 500 and 500L Justification Fiat’s main competitors are the Mini Cooper and Smart ForTwo. With the sales of the Smart car brand declining, the Mini Cooper sets the standard in the US. Mini’s U. S. sales fell 1. 6 percent in the first 10 months of this year to 38,538, said Autodata Corp. In the same period, sales of Smart’s U. S. model, the ForTwo, declined 61 percent to 5,146, the Woodcliff Lake, New Jersey-based researcher said (Higgins, 2012). The new expanded size models allows for more driving experiences for a smart size international vehicle. The premier package includes a no charge technology features. This adds to the overall value for the brand. Survey questions to collect additional consumer data 1. Do you purchase mainly in the physical retail store or online? 2. What range includes your age? a. Younger than 18 b. 18-24 c. 25-34 d. 35-44 e. 45-54 f. 55-64 g. 65 or older 3. Are you: a. Male b. Female c. Transgender 4. How many children 17 years or younger live in your household? 5. What is your annual household income? a. Below $20,000 b. $20,000-$29,999 c. $30,000-$39,999 d. $40,000-$49,999 e. $50,000-$74,999 f. $75,000-$99,999 g. $100,000+ 6. Are you the person in your household responsible for purchases? 7. Please indicate when you last made a major purchase? a. 0-3 months ago b. 3-6 months ago c. 6-12 months ago d. 12-24 months ago e. 24+ months ago 8. What statement best describes you: a. You take pride in having the latest products. b. You could care less about the new products being offered. 9. What feature would make X brand more desirable to you? 10. How important is cost in your purchasing decision? a. Very important b. Somewhat important c. Somewhat unimportant d. Not important

Effect of Mno2 on the Decomposition of Hydrogen Peroxide Essay Example

Effect of Mno2 on the Decomposition of Hydrogen Peroxide Essay Example Effect of Mno2 on the Decomposition of Hydrogen Peroxide Paper Effect of Mno2 on the Decomposition of Hydrogen Peroxide Paper Chemistry Catalyst Report Aim I am trying to investigate the effect of the mass of magnesium dioxide used on the speed of the reaction of 2H2O2(aq) ? 2H2O(l) + O2(g). I hypothesize that the speed of the reaction is proportional to the rate of decomposition. Independent Variable The mass of MnO2 used Dependent Variable The rate of decomposition through the amount of mass lost Controlled Variables Environment of the experiment Stay in the same place to carry out the experiment and finish the experiment as fast as possible in case of a sudden change in some areas of the environment Volume of H2O2 usedMeasure the volume using a measuring cylinder Uncontrollable Variable The temperature of the H2O2 cannot be controlled because the process, which I am trying to speed up through adding catalysts, is an exothermic reaction, meaning that heat is given off in the process. Because it gives off heat, the temperature cannot be controlled and this would affect my results, as there would be more than one dependent variable. I was only allowed H2O2 from the same source, which means no fresh source of H2O2 at a controlled temperature. I could not wait for the H2O2 to decompose to a certain temperature because that would take too long. I could not use the catalysts to help the H2O2 to decompose to that temperature for the experiment to start because it would be difficult to gage when to take out the catalyst and catalysts are unable to be used up. Equipment ?Top pan balance ?H2O2 – 300ml ?MnO2 –5g ?50ml Beakers 10 ?Conical flasks 5 ?Spatula ?Cotton Wool ?Measuring cylinder Diagram Method 1. Gather the equipment and set it up like in the diagram above. 2. Using a top pan balance, a beaker and a spatula, measure 0. 1g, 0. 2g, 0. 3g, 0. 4g and 0. 5g of MnO2 and place them in different beakers. 3. Measure 50ml of H2O2 using a measuring cylinder and fill 5 beakers with 50ml of H2O2 each. 4. Place a new conical flask and enough cotton wool to cover the hole of the conical flask on the top pan balance. Hit the â€Å"TARE† button. 5. Pour in 50ml of H2O2 6. Record the mass shown 7. Pour in 0. 1g of MnO2 and cover the hole of the conical flask with the cotton wool 8. The total weight of the solution would then be the mass recorded in step 5 plus the mass of the MnO2 in step 7 9. Start timing when the MnO2 is added. 10. Record the mass shown on the top pan balance every 5 seconds. Catalysts are substances, which help speed up chemical reactions. Reactions happen when the two reacting particles collide, but if the force of their collision is not above a certain level, the reaction would not happen. This minimum amount of energy required for the reaction to take place between the particles is called activation energy. Catalysts are useful because they provide an alternative surface for the particles to react, with a lower activation energy. The disadvantage of using a catalyst is that the reactions are not as energetic and thus the product is less. For this reaction, less oxygen would be produced. Catalysts are never used up. And because they are never used up, we are able to collect them back after the reaction, still as good as before without changing chemically. Before adding the catalysts, only some particles have enough energy to react. It is represented by the green section. The rest of the particles that cannot pass the activation energy barrier is represented by the blue. After adding the catalysts, the catalysts provide an alternative path for the particles to react. The average activation energy is lowered and now, more particles are able to react. This graph shows the before and after effect of adding a catalyst on the activation energy required for the reaction to start. Through the results obtained, it is clear that the mass of catalyst used is proportional to the speed of the reaction. The higher the mass of catalyst used, the more particles of catalyst is in the solution, the more alternative paths of reacting is given to the particles, therefore the faster the reaction. It can thus be concluded theoretically and practically that the more mass of catalyst used, the faster the reaction rate. I have graphed the results from the experiment. The above table shows the gradients I had derived from the graphs. All the results fit my hypothesis except for 0. 3g and 0. 4g. From the graph, it can be derived that even though the rate of reaction is proportional to the catalyst, it is not directly proportional. Sources of Error ?Results from obtained from this lab experiment can never be accurate because of a few reasons. Firstly, catalysts and reaction are sped up by heat. The decomposition of hydrogen peroxide to water and oxygen is an exothermic reaction. This means that the decomposition reaction gives off heat. Because there is no way I could do all the experiment at the same time, the temperature of the hydrogen peroxide changes every time I start the experiment. I have explained this more clearly in the section of uncontrollable variables. ?Next, the beakers that the hydrogen peroxide was stored in were not washed clean and not washed by the lab technicians. This meant that the beakers were washed by the previous batch of students who used them and they might not have washed them properly. Because the students are also not provided with chemicals to wash the beaker such that it is clean of impurities, some of the beakers used may have been contaminated. ?When I was pouring the hydrogen peroxide into the conical flask using a funnel, because of liquid having a tension property, some of the hydrogen peroxide â€Å"stuck† on to the funnel. This meant that not all of the 50ml of hydrogen peroxide was poured in. ?Because it would be hard to measure 0. g of MnO2 in a conical flask, I measured it in a beaker. By putting it in a beaker, when I tried to pour it into the conical flask, some of the powder got stuck onto the beaker, due to static electricity. Ways to improve Have the lab technician clean the equipment with proper cleaning methods first, preventing contamination. Use freshly made hydrogen peroxide and use it for the experiment straight away or use the hydrogen peroxide for the experiment after a timed period of maybe 5 minutes, this way all the hydrogen peroxide used from the fresh source is always decomposed to that same level. Use a conical flask with a larger neck or use a big beaker, this way I would not have had to use a beaker because the reaction is not very violent, the liquid from the spewing bubbles would not burst out of the beaker if it was big enough. Because the masses of MnO2 was small, I could have measured the mass of the MnO2 on another spatula. If the MnO2 still stuck to the spatula due to static electricity, even less MnO2 would be stuck to the spatula because the surface area of which the MnO2 is exposed to is smaller.